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    100% Vegan & Cruelty-free

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WHERE IT ALL BEGAN...

Pauline had just left her life in London after 5 years when she came back to live on her parents couch in Stockholm. On Roslagsgatan 42 she got the urge to create a product that would encourage women to express themselves through colour and strong values. She was not inventing the wheel but she took an exsiting product and made it vegan, afforable, high-quality and vibrant. The idea of a fun and simple accessory was then born - the (vegan!) interchangeable bag strap. *click*

It did not take long until her mother's closet was filled with straps. She started sketching, creating and shipping her first vegan bag straps from Roslagsgatan. Little did she know...today Gabrielle BY P (named after her sister Gabrielle) has grown to be a house filled with Vegan Accessories.

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