With a strong belief in self-love and individual expression, Gabrielle BY P was born in 2017, inspired by founder Pauline's sister, Gabrielle - She is kind, she is unique, and most importantly - she is true to herself. Therefore, the design of our shoulder straps aims to empower people to be just that - themselves. Add color, mix, match and add new life to an old bag. Sustainability and reuse is at the company's core.
As the collection represents a mixture of traditional and contemporary influences, each design is a piece of art in its own right, just like you.
Read more here darling!
Our founder and designer Pauline had the pleasure to collaborate with Stockholm based influencer and multi entrepreneur Josefin Dahlberg. Most recently she opened her own studio and crystal shop. She’s also a yoga teacher, youtuber, she has a motivational podcast, and she’s known for her vibrant photos and self-empowerment messages.
Josefin’s colorful and inspiring lifestyle goes well with the spirit of Gabrielle BY P and we’re more than excited to share the two bag straps Josefin has designed. Renew your bag with her magical touch.