• Welcome to Bag Strap Heaven

    Adding new life to your old bag

  • Efva Attling x Gabrielle BY P

    An exclusive design collabortion

Our Story

With a strong belief in self-love and individual expression, Gabrielle BY P was born, inspired by founder Pauline's sister, Gabrielle. She is kind, she is unique, she is brave and most importantly - she is true to herself. Therefore, the design of our shoulder straps aims to empower people to be just that. Mix, match and add new life to an old bag. As the collection represents a mixture of traditional and contemporary influences, each design is a piece of art in its own right, just like you.
Read more here darling!

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Why Vegan? Because we want to wear our values!