the story behind
The Bag Straps
Pauline had the idea to create affordable bag straps that would upgarde an old bag and also be worn just like a piece of jewellery that you could mix and match with your outfits. She also wanted to create them in vegan leather, as it represents her love for the cruelty free fashion movement.
Sold over 10.000 pieces
The love story
Our proudest moments have always been seeing women wear our most colourful designs with confidence. The aim has always been to create products where people can express their styles with colours and shapes.
We took an important step
Vegan Bags
After a few years our customers screamed for vegan bags to match their bag straps with. Now we have a beautiful collection with timeless bags that can be worn with pride as they come with beautiful values. Wear your values!